#itsme-chelichela is a passion-driven brand born from a mom’s journey of love, care, and entrepreneurship. As a mother of a baby boy, I chose to step away from my corporate career to spend more precious moments with him. That choice led me to create something meaningful—not just for myself, but for every parent.

I understood the everyday struggle of moms searching for comfortable, stylish, and affordable clothing for their kids, as well as for themselves. For kids, I went back to my roots in Uttarakhand, where the words cheli (girl) and chela (boy) inspired chelichela—a brand that celebrates childhood with joy, comfort, and affordability at its heart.

#itsme brings you comfy yet elegant sportswear designed for confidence and movement, because with #itsme, it is all about YOU.

Together, chelichela and #itsme reflect a journey from motherhood to entrepreneurship, built with passion, quality, and care.